Porter has rolled out its first brand campaign - 'delivery hai? ho jayega' (if you have a delivery, we'll deliver it).
Conceptualised by 22feet Tribal Worldwide, the campaign consists of a film which aims to showcase how Porter can help deliver all sorts of shipments (other than one at the end). It shows how Porter can help deliver small shipments through its two-wheeler service or large shipments through its tempos.
Pranav Goel, co-founder and CEO, Porter, said, “It has been eight years since we started our journey to ensure seamless delivery for our consumers. Starting off with just trucks, we have expanded our mode of delivery with tempos, two-wheelers and EVs. Our promise to all our consumers is simple, with Porter, you can deliver anything, anywhere, anytime. Porter hai, ho jayega!”
Vishnu Srivatsav, national creative director, 22feet Tribal Worldwide, said, “We wanted to show Porter’s capabilities, its ubiquity, and its range. We were sure that this film should be unique, entertaining, and fun-filled rather than a typical product film. Hence, we thought of creating this film as an entertaining one with the embedded brand promise. Ho Jayega is a simple yet powerful promise that very much lives in culture, and more than anything else, this as an expression best captured Porter’s intent.”
The campaign also consists of OOH and print.
CREDITS:
Agency: 22feet Tribal Worldwide
Creative: Vishnu Srivatsav, Deepak Thammaiah, Nishad Joshi, S Sinduja, Tanvi Uprit, Jyotsna Miskeen, Sneha Iyer, Rati Menon, Tanmay Kuwalekar, Priyakshi Saikia
Business: Ken Sekhar, Jayson Cherian, Shrestha Roy
Production house: Equinox Production
Director: Nitin Parmar
Producer: Annum Waris
