Fashion brand Manyavar has rolled out a new campaign, 'Manyavar Aa Gaya' (Manyavar has come) with its ambassador Ranveer Singh.
Conceptualised by Shreyansh Innovation, the film aims to position the brand as a traditional wedding fashion brand for grooms in the upcoming wedding season. One film features Singh appearing as a Dulha with a hook step guided by the beat of the traditional wedding dhol (drums).
The second film showcases, Singh, making a bold statement, and entering the wedding by riding a segway dressed in Manyavar from head to toe.
Vedant Modi, chief marketing officer, Vedant Fashions, said, “We at Manyavar love how weddings bring culture alive through Indian wear with every unique celebration. We aim to make it special for anyone who wants to make a statement on their D Day. Through the film, Ranveer is seen making a stylish entry and giving grooms a fun takes on how to make their wedding day extraordinary and memorable. The ‘Dulha’ who symbolises ‘Manyavar’ has all the eyes on the wedding day and through this campaign, we are delighted in giving the grooms a chance to dress up in the stylish and regal collection. We look forward to being every groom’s choice while promising them a memorable day.”
