Roadcast gets Yamraj to realise the pitfalls of last-mile delivery solutions

Roadcast, an end-to-end supply chain management solutions provider, has rolled out a campaign ‘Bhatak Gaye?’ that highlights the need for tech-based, innovative solutions for the logistics industry. 

Conceptualised by Offbeat Pictures, the video follows Lord Yamraj as he fails to deliver a soul accurately due to ineffective logistics communication. The film shows Lord Yamraj using technology just like every other business owner nowadays. However, like most businesses, he also still relies on messages for communication, which is shown to be counterproductive, leading him to deliver a soul erroneously to the wrong address of 'Swarg' instead of 'Narak'.

Rahul Mehra, co-founder, Roadcast said, “At Roadcast we help brands streamline their logistics. This new campaign highlights the need for tech-based, innovative solutions for the ever-evolving logistics industry. The business world is filled with rollercoaster moments full of unexpected twists and turns. When you're chasing success, you are bound to hit some "Oops!" moments. This is where, Roadcast steps in, ensuring the best delivery management system for brands and the new campaign reflects the same with a touch of whimsy.”