Following the announcement of Ranveer Singh as brand ambassador, Pepsi has rolled out a campaign featuring the actor.
The campaign consists of an anthem (above) based on the Bollywood track 'Yahan Ke Hum Sikandar' and a TVC.
Through the TVC, Singh spreads the importance of self confidence which can help the youth break age-old societal norms and redefine what success and happiness is.
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, said, “Pepsi is a brand which has always resonated with the voice of today’s generation. We stand by the youth of India in their journey to the top against the odds and encourage them to be authentic, be bold, be themselves. This summer, Pepsi will empower them to break free and rise above and own who they are. We are absolutely thrilled to partner with Ranveer Singh who’s personality and irrepressible spirit embodies Pepsi’s core philosophy. We have entered the year with exciting developments and are confident that our consumers will grow a strong resonance with the ‘rise up baby’ campaign.”
Singh has been a brand ambassador for Pepsi's rival Thums Up in the past.
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