Sonu Sood takes a nostalgia trip as Uber celebrates 10 years in India

Uber has rolled out a film #IndiaKiRide to celebrate completing 10 years in India.

Conceptualised by Dentsu Webchutney, the film features actor Sonu Sood and is a look back at the impact Uber has made in its ten years in the country.

It starts off with Sood exiting an airport and hailing an Uber. He tells the driver to take him on a ‘nostalgia trip’, to which the driver responds with a puzzled look asking him where that is. The film then proceeds to remind the viewers of how Uber has touched lives and transformed mobility through the years by way of its various innovations and India-specific features, such as the introduction of cash payments and regional language support.

Prabhjeet Singh, president, Uber India and South Asia, said, “Uber has become a part of India’s social fabric and we are proud and privileged to have been able to make a difference by enabling access and movement to riders while enabling livelihood to millions of drivers over the last decade. With a vibrant demography and expanding digital economy, the future is exciting and we look forward to doing our bit to accelerate progress towards India’s envisioned techade.”