Campaign India Team
Dec 26, 2022

Star Sports and Hardik Pandya celebrate Indian cricket's homecoming

Watch the film conceptualised in-house here

Star Sports has released a promo for the upcoming India-Sri Lanka series.
 
Conceptualised by Star's in-house team, the film celebrates Indian cricket fans. It features Madhu and Bala, two Indian fans who are playing tour guides. They're in conversation with their customers, when they're interrupted by the presence of Hardik Pandya. Pandya and the duo engage in some light-hearted banter, before Madhu and Bala request the cricketer for two tickets for the upcoming series. 
 
The three-match T20 series kicks off on 2 January.
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

2 days ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

2 days ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

2 days ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.