TagZ Foods has rolled out a campaign #GabbarKiMoochoKoKyaHua (what happened to Gabbar's moustache) featuring cricketer Shikhar Dhawan to drive home the point around their product’s core benefits.
Conceptualised by the brand's in-house team, the film showcases Dhawan watching a news show, where the news reporter, played by the brand's co-founder, Sagar Bhalotia, who is trying to unravel the mystery behind his moustache. It then follows snippets of different people's opinions on why Dhawan has shaved off his moustache to which Dhawan is shocked at the answers. Dhawan then reveals that he lost a bet with his friends where they challenged him to find a snack that has less oil, is fat and yet tasty. As Dhawan found TagZ to be the ideal snack that fits his friends conditions, he had to go through with the deal of the bet which was to shave off his moustache.
Anish Basu Roy, co-founder, CEO, TagZ Foods, said, "We are thrilled to collaborate with the charismatic Shikhar Dhawan for our latest brand campaign. By playfully addressing Shikhar's personal development and creatively incorporating our product, we aim to create a relatable story around the fitment of our products. This association with Shikhar as our brand ambassador showcases our commitment to providing fitter yet tasty snacking experiences."
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