'Take a dessert break for yourself' says Ayushmann Khurrana for Kit Kat
Watch the film conceptualised by Wunderman Thompson
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Cindy Gallop calls for adland to wield financial ...
“Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” writes Gallop in an opinion piece for Campaign Asia-Pacific.
Brewing growth amid inflation: The coffee industry’s...
Indian coffee faces soaring prices, supply chain hurdles, and shifting tastes. Strategic innovation and collaboration could redefine its future, says Continental Coffee's CMO.
Myntra’s FWD campaign plays a stylish chess gambit
Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.
India’s brew boom: How coffee brands are winning ...
Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha audiences.