Wakefit.co goes back in time, brings back a young Ayushmann Khurrana

Wakefit.co has rolled out a campaign featuring brand ambassador Ayushmann Khurrana.

 

The campaign titled 'andar se bacche ko jaga' (wake up the inner child) has been conceptualised by Spring Marketing Capital and consists of a film featuring the child version of Khurrana. It opens with Khurrana waking up and stating that because he sleeps well on Wakefit, he has childlike energy throughout the day. The film then shows a young Khurrana re-create multiple movie character roles to showcase his childlike energy.

 

Prateek Malpani, head - brand, Wakefit.co, said, “The insight is simple - a lot of our consumers mentioned that they are a much better version of themselves when they sleep healthier. They are more productive, more enthusiastic, more energetic and we all have heard stories on how all of this reminded us of our younger selves. We took a leap from there and imagined what Ayushmann, who’s known to do out-of-the-box projects, is able to do because he sleeps well on a wakefit mattress and wakes up with a child-like energy to seize the day. The countless number of reviews and ratings are testimony of our product quality and experience and hence in this campaign we wanted to concentrate on a much higher order benefit. We are thankful to Ayushmann for his incredible effort and to our audience who have received our past content with so much appreciation.”

 

Sandeep Balan, partner, Spring Marketing Capital, said, “We are delighted to have collaborated with Wakefit.co on this innovative brand campaign. At Spring Marketing Capital, we believe in pushing creative boundaries and delivering impactful campaigns that resonate with audiences. The concept of using AI technology to transform Ayushmann into his childhood self perfectly aligns with Wakefit.co's innovative approach and commitment to excellence. We are excited to see the campaign's impact in inspiring people to prioritise their well-being and embrace a better sleep experience.”

 

CREDITS:

 

Creative agency: Spring Marketing Capital

Production house: Twilight Entertainment

Director: Vasan Bala