Agoda has rolled out a campaign 'see the world for less’, featuring actor Ayushmann Khurrana, to highlight its reasonable travel offerings.
Conceptualised by Ogilvy, the film portrays Khurrana exchanging refrigerator magnets with his neighbour, representing numerous travel destinations. It aims to demonstrate how Agoda's affordable pricing made it possible for Khurrana to explore a diverse range of destinations and collect memorable magnets from each country.
Krishna Rathi, country director - India, Sri Lanka, and Maldives, Agoda, said, "The launch of Agoda’s first-ever TV ad in India signifies our commitment to delivering exceptional and affordable travel experiences to Indian travellers. Ayushmann delivers a stellar performance.”
The campaign will be rolled out on TV and digital channels.