The Mehras invite Godrej Interio furniture into their humble abode

Godrej Interio has rolled out a campaign ‘welcome to the family’ to showcase its furniture offerings. 

 

Conceptualised by Supari Studios, the films showcase slice-of-life stories about a quintessential Indian family (the Mehra family) through the eyes of the narrator – their furniture. The films aim to display the furniture's features and concludes by showcasing how the furniture's attributes have solidified their indispensable role in the family. It captures how the brand aims to suit the needs of Indian families, their dynamics, lifestyle, and aspirations. It showcases how furniture can not only bring style, comfort and convenience but over time, also become part of the family. 

Sumeet Bhojani, head of marketing communications, Godrej Interio, said, "Godrej Interio continues to be a part of families in India across multiple generations. Over time one of the key insights that continues to emerge in our research is that consumers form a very special bond with their furniture over a period of time. A piece of furniture almost becomes like a family member, participating in special moments and memories with the family. That’s the emotion we have aimed at capturing through the “Welcome to the Family” films. It’s a creative showcase of furniture that’s contemporary, multifunctional, and designed to support the modern lives of consumers today. This has helped us build and retain the consumer’s love and support for over a century now.” 

 

Akshat Gupt, chief creative officer, Supari Studios, said, "We enjoyed creating the 'Welcome to the Family' series for Godrej Interio. Using everyday, relatable family experiences, we blended creative storytelling with seamless product integration to build engaging stories that all families can relate to.”