Reliance Retail has recently launched an omni-channel beauty retail platform, Tira. To highlight this launch the brand has rolled out a campaign 'for every you' featuring actors Kareena Kapoor Khan, Kiara Advani and Suhana Khan to showcase the role of beauty and how people use it to express themselves through these moments.
Conceptualised by Animal, the films featuring Kapoor, Advani, and Khan, portray the intricate interplay of diverse mindsets, daily routines, and unique quirks that collectively shape an individual's perception of beauty. It aims to encourage individuals to embrace and articulate their true selves, regardless of where they stand on their personal journey to uncovering their inner beauty.
Isha Ambani, director, Reliance Retail Ventures, said, “We’ve received an overwhelming response to Tira beauty since our launch in April 2023. With Tira, we aim to break down barriers in the beauty and skincare category and democratise beauty for consumers across segments. We’re thrilled to welcome Kareena Kapoor Khan, Kiara Advani and Suhana Khan to the Tira family, and be part of our very first campaign, #ForEveryYou. This campaign is not just about beauty; it's about embracing individuality and encouraging everyone to own their beauty choices. Together, they represent Tira’s brand promise and will inspire beauty enthusiasts across cultures and age groups to make Tira their preferred beauty destination.”
CREDITS:
Client: Tira
Agency: Animal
Production house: Dharma 2.0
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