Campaign India Team
Sep 30, 2021

Truecaller emphasises trust by showcasing how India takes the 'right call'

Watch the film conceptualised by Mind Fluid here

Truecaller has rolled out a campaign titled 'Desh ka Truecaller' (Truecaller of India) through which it aims to strengthen its connection with users in the country.
 
Conceptualised by Mind Fluid, the minute-long film shows different stories of how people in the country look for trust in their relationships with family and friends. Similarly, they use Truecaller to identify strangers or spam among their callers. 
 
Manan Shah, director - marketing, Truecaller India, said, "India is our home market and our community has always been like our North star, guiding us and helping us grow rapidly by spreading a positive word of mouth for us. It gives us great pride that more than 20 crore Indians trust us, which is nearly half of the number of cell phone users in India. The message of this campaign is that of trust and to reassure people using Truecaller that we will continue to keep their communications safe and efficient.”
 
The campaign consists of one more film, along with digital and outdoor creatives. 
 
Harita Rao, creative director, Mind Fluid, said, “There are many Indias in India – full of stories, full of insights. And Truecaller as a brand has been built around these stories and insights. And that is what Desh ka Truecaller is all about – little anecdotes from life. Our hearts swell with warmth and there was a constant smile on our faces while creating Desh ka Truecaller.”
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

2 days ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

2 days ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

2 days ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.