TVS has rolled out a campaign titled #StarWaaliBaat (the star effect) to introduce its TVS Star City Plus bike.
Conceptualised by Kinnect, the campaign consists of a film which aims to capture its tech features and performance offerings through a curious security guard.
It opens with a man waiting in front of a residential building for his girlfriend. Whilst waiting, he forgets to turn off the headlight of his bike. The light illuminates the whole society building, and the security guard at the entrance gate wakes up with this luminance. Once awake, the watchman quizzes the man on the TVS StaR City+ bike about its mileage. The watchman is surprised to see that the bike has a USB charging port and a disk brake facility. When the girlfriend finally arrives, the watchman says that the man has made the right choice, pauses for a while and says the right choice about the bike, giving the man a star appeal.
The film has been rolled out on television and digital media channels.
CREDITS:
Agency: Kinnect
Client: TVS motor company
Producer: Three Monkeys Tale
Director: Anthony Kharbari
Director of Photography: Manish Usapkar
Music director: Sachin and Suk Amrith
Creative: Puneet Bajaj, Snehankita Bhosle
Account management: Elstan Rebello, Parvathi Shankar, Svetlana D’costa, Aishwarya Warrier
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