Urban Company gets the house help as ambassador for bathroom cleaning promise

Urban Company has rolled out a campaign to build awareness about its home cleaning services.

 

Conceptualised by Taproot Dentsu, the campaign consists of two films. One is currently on air and shows how Urban Company Professional Cleaning is superior to the regular method of cleaning via domestic help.

 

Smit Shukla, director - marketing, Urban Company, said, "Consumers want a sparkly clean and shiny bathroom but currently they are compromising with basic minimum regular cleaning which does not give their expected level of cleaning and shine to their homes. Urban Company’s professional cleaning thus aims at offering superior home and bathroom cleaning via 10X superior stain removal and two-month long-lasting shine versus regular bathroom cleaning. Our trained fleet of cleaning partners with their expert equipment ensure that consumers get squeaky clean and shiny bathrooms always."

 

Ayesha Ghosh, CEO, Taproot Dentsu, said, "It was a fun idea to use the maid as the advocate of Urban Company’s professional cleaning service. Instead of defending her cleaning abilities, the maid points out the marked superiority of Urban Company. While UC’s bathroom cleaning service will never entirely replace the housemaid who cleans the bathroom now, with this campaign we expect more frequent usage of it and give their bathroom the shine it deserves."

 

CREDITS:

 

Brand: Urban Company

Vice President – marketing and growth: Manu Gupt

Director – marketing: Smit Shukla

Senior brand manager: Bhavya Jain

 

Agency: Taproot Dentsu, Mumbai

Chief executive officer: Ayesha Ghosh

Chief strategy officer: Shashank Lanjekar

Senior planning director: Roshni Shroff

Associate creative director: Arshad Shaikh

Associate vice president: Abheek Chatterji

Group account manager: Aarya Sha

Director: Rahul Bharti

Production house: Roger That Production

Executive producer: Prasanna Bhende

Producer: Kimaya Bhende