Abhijit Avasthi, Ram Jayaraman and Senthil Kumar respond
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Incumbent Havas Media Network has handled the account ever since 2015.
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This year's shortlist includes 11 entrants from five countries including India, Japan, Australia, Singapore and New Zealand.
As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.
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Named DareAiSearch, the tool aims to help brands optimise their content for AI-driven search engines and LLMs.
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