The Work Advertising Marketing
Campaign India Team
Dec 12, 2022

Vim gets Milind Soman to turn dark to prove a point

Watch the film conceptualised by Lowe Lintas here

Watch the film conceptualised by Lowe Lintas here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

India 2030: Middle class majority to fuel shift to experience-led spending

4 India 2030: Middle class majority to fuel shift to experience-led spending

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

FCB India goes solo in WARC’s Global Good parade

7 FCB India goes solo in WARC’s Global Good parade

Shaadi, skins and synergy: BGMI’s campaign ups the game

8 Shaadi, skins and synergy: BGMI’s campaign ups the game

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Beyond the follower count: When influence meets due diligence

10 Beyond the follower count: When influence meets due diligence

Related Articles

Vim nudges society to value women beyond archaic roles
Advertising
Dec 03, 2021
Campaign India Team

Vim nudges society to value women beyond archaic roles

Kapil Batra joins Lowe Lintas as president
Advertising
Oct 11, 2024
Campaign India Team

Kapil Batra joins Lowe Lintas as president

Campaign India top 50: Part four
Advertising
Dec 30, 2021
Campaign India Team

Campaign India top 50: Part four

Just Published

Moves and wins roundup: Week of 28 April
Advertising
1 hour ago
Campaign India Team

Moves and wins roundup: Week of 28 April

Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and many more.

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag
Advertising
2 hours ago
Rahat Kapur

'Don’t give it away for free': WPP’s Rob Reilly on ...

Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.

IPL ads: High stakes, low recall, and smarter plays
Advertising
4 hours ago
Vinita Bhatia

IPL ads: High stakes, low recall, and smarter plays

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.

Beyond the box: Why FMCG brands must rethink packaging
Advertising
4 hours ago
Preetie Kotur

Beyond the box: Why FMCG brands must rethink packaging

Sustainability is no longer a slogan—it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.