Campaign India Team
Dec 07, 2013

Weekend Fun: Kobe Bryant and Lionel Messi take the selfie challenge

Watch the ad film conceived by Crispin Porter & Bogusky for Turkish Airlines here

NBA star Kobe Bryant and footballer Lionel Messi return in Turkish Airlines’ new global campaign. Crispin Porter & Bogusky has conceived the spot, which is its first for the brand since winning the global advertising account in September.

It features Bryant and Messi competing to take the most exotic selfie, and using Turkish Airlines as their means of transport. The sign offdescribes how Turkish Airlines flies to more countries than any other carrier.

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Gutenberg’s AI pivot sets up a new agency model as ...

It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.

9 hours ago

ICC Women’s World Cup win, Kumbh Mela make it to ...

Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.

11 hours ago

Asian Paints showcases Graphene-led protection with ...

The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.

12 hours ago

Why the future belongs to digitally-native, ...

Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.