Campaign India Team
Dec 07, 2013

Weekend Fun: Kobe Bryant and Lionel Messi take the selfie challenge

Watch the ad film conceived by Crispin Porter & Bogusky for Turkish Airlines here

NBA star Kobe Bryant and footballer Lionel Messi return in Turkish Airlines’ new global campaign. Crispin Porter & Bogusky has conceived the spot, which is its first for the brand since winning the global advertising account in September.

It features Bryant and Messi competing to take the most exotic selfie, and using Turkish Airlines as their means of transport. The sign offdescribes how Turkish Airlines flies to more countries than any other carrier.

 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

One Asia Communications warns of widening GEO gap

92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.

3 hours ago

From noise to ROI: how smart brands can win India’s ...

Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.

4 hours ago

Adobe to buy Semrush in $1.9 billion deal to expand ...

The Boston-based company is favoured by marketers for its SEO and analytics tools.

4 hours ago

Bisleri recasts hydration as lifestyle in a ...

Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.