Weekend Fun: McCann rings in the New Year for Jose Cuervo with musical flair

McCann New York gives the classic holiday tune "Auld Lang Syne" a Jose Cuervo twist with the help of 57 bottles of tequila and production company Fall on Your Sword.

 

McCann worked with the Brooklyn-based musical collective and production company to create a mechanical rig that performs "Auld Lang Syne." The shop vacs blow air over each bottle to produce a note. As composers, Fall on Your Sword tuned each bottle with just the right amount of tequila.

 

Campaign credits

Client: Jose Cuervo

Agency: McCann

Production Company: Fall On Your Sword and McCann

Director of Integrated Production: Nathy Aviram

Executive Music Producer: Eric Johnson

Integrated Producer: Lauren Bauder 

Music Producer: Michael Ladman

Executive Creative Director: Mat Bisher 

Creative Director: Jason Ashlock

Creative Director: Sean LaBounty

Senior Art Director: William Montgomery

Senior Copywriter: Lucas Shanks

Account: Lauren LaValle; Chris Jeyes; Rachel Heiss

 

(This article first appeared on CampaignLive.com)