Campaign India Team
Jul 04, 2014

Weekend Fun: Molson Canadian Beer Fridge

After the Passport Fridge, this one opens when one sings ‘Oh Canada’

In June 2013, Molson Canadian, a beer brand, got the online world abuzz with an on ground activity in different parts of the world. A ‘beer fridge’ (below) that would open only after scanning Canadian passports, filled with Molson Canadian beer.
 
 
This June, the brand has gone one step further (video on top). The fridge opens only when people sing ‘O Canada’, the country’s national anthem.
Source:
Campaign India

Related Articles

Just Published

1 day ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

1 day ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

1 day ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

2 days ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.