May 30, 2019
Weekend Watch: 'Stand by' for the official ICC World Cup 2019 anthem
Watch the anthem here
Here's a video to kickstart your affair with the ICC World Cup 2019. The official anthem for the ICC World Cup 2019, celebrates diversity with a leisurely sprinkling of sun, song and sand.
Sung by LORYN and Rudimental, the anthem was released on 17 May.
Steve Elworthy, MD, ICC Men's Cricket World Cup 2019, said, "It is important to acknowledge the power of music in sporting environments – from a motivational platform for players to providing a common voice for fans to celebrate together I am sure we will see the official song at the absolute heart of this tournament. And when England and Wales host the ICC Cricket World Cup this summer it will be a truly multi-national event and this track brings to life the unique mix of cultures that guarantee a warm welcome for both players and fans. The collaboration with LORYN and Rudimental is hugely exciting and provides the tournament with another great way of inspiring and engaging a new generation of cricket fans through this Cricket World Cup."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Advertising
11 hours ago
Lollapalooza: A cultural investment for brands, not ...
Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.
Media
13 hours ago
Wizikey unveils AI-powered social media monitoring tool
A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.
Marketing
14 hours ago
Beyond IWD: Marico’s CMO on why gender conversations...
The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.
PR
15 hours ago
Capgemini appoints FleishmanHillard as global comms ...
The account moved after a competitive pitch