'Uri: The Surgical Strike', the film that hit theatres on 11 January, had an interesting method of tackling piracy.
In a campaign conceptualised by Dentsu Webchutney, the makers of the film put up a version for people to download using torrents. The film features actors Kaushal and Gautam address users who take to piracy and download films to hit the theatres instead and stop the illegal practice.
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