Campaign India Team
Sep 14, 2017

Weekend Watch: Your dialect pays for a Coca-Cola

Watch the innovation conceptualised by Isobar, Carat, Posterscope, Visual Art and Dohrns here

People poke fun at dialects and accents globally. But how many times do you get rewarded for getting the pronounciation right? Beverage major Coca-Cola used this insight to reward its patrons with a chilled bottle of Coke. That's for those who get the dialect right.

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Stare wars: The CEO, the wife, and the internet ...

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication finesse, and modern workplace values.

15 hours ago

Publicis Groupe unites Leo Burnett and Publicis ...

The network includes 15,000 people across 90 countries.

19 hours ago

Work less, deliver more: Why the 90-hour workweek ...

Overwork isn’t a badge of honour—it’s a sign of flawed workplace culture. How should agencies refocus on productivity instead?