Welspun comes to Akshay Kumar's rescue

Welspun has rolled out a campaign ‘life se maango more’ (ask more out of life) featuring its brand ambassador actor Akshay Kumar. The campaign highlights the features of its bedsheet and towel offerings. 

Conceptualised by Shreyansh Innovations, the films showcase how the brand provides its consumers with innovative solutions. 

In the first film Kumar enters the bedroom and is annoyed with the fact that there is leftover popcorn on his bedsheet. Kumar then questions his son who is in the room about the mess. The son blames this on his mother. The film then goes on to show other stains and wrappers of chocolate under the pillow. Kumar then asks the son who he is going to blame for this mess now, knowing fully well that it's his son's doing. The wife in the film seeing Kumar agitated about his bedsheet tells him that he can reverse his bedsheet. The film aims to showcase the brand's 2-in-1 bedsheet reversible feature. 

The second film 'towel' showcases Kumar coming out of the bathroom and swinging his wet towel around. The water keeps dripping all over the house which leads to his wife slipping and his son's homework getting smudged. The voice-over of the film then says that it's not the fault of the father but his ordinary towel. The film ends with highlighting Welspun's quick dry towel features. 

Manjari Upadhye, CEO – domestic business, Welspun Global Brands, said, “Welspun strives for more - we are on a mission to make #HarGharWelspun. This requires a deep understanding of the aspirations and ever-evolving lifestyles of the new-age Indian consumers. Today’s consumers refuse to accept the status quo and demand innovative solutions to their needs. Our quick dry towels and reversible bedsheets leverage Welspun’s technological prowess and address real problems faced by our consumers. Our brief for the campaign was simple - to bring out the real benefits of our products in an impactful and fun manner.”

Gaurav Sarda, vice president and head of marketing - domestic business, Welspun Global Brands, said, “In our consumer’s homes, their bedrooms reflect the multiple roles of themselves. From being the extension of the living space as they host guests to becoming their work-from-home office space to being an online classroom for their kids. This is in addition to being the regular rest space. Akshay Kumar with his multi-faceted persona and being a father fits seamlessly in personifying the brand Welspun for its consumers. The TVCs conceptualised by Shreyansh Innovations bring out our product’s USPs in real-life situations with a dash of Akshay Kumar’s signature humour, and also encourage them to ask for more.”