IAA Olive Crown Awards expands in third year, calls for entries from across Asia

In its third year, the Olive Crown Awards, a property of India Chapter of the International Advertising Association (IAA) that celebrates creative excellence in communicating sustainability, has grown further. This year, organisers are inviting entries from across Asia.

Olive Crown Awards were launched by IAA in 2011, and the first awards ceremony was hosted at Goafest 2011. The property evolved to become a standalone event in Mumbai in 2012.

IAA is expecting entries from Asian countries like Japan, Korea, Taiwan, Indonesia, Thailand and Malaysia in this edition.

Srinivasan Swamy, president, IAA - India Chapter, and chairman, RK Swamy BBDO, said, "These awards which salute creativity in green advertising really serve to bring sustainability to the top of the strategic agenda. Marketers have been realising that sustainability is a key differentiator these days and this has helped make these awards popular."

MG Parameswaran, chairman, Olive Crown Awards Committee 2013, and executive director, Draftfcb-Ulka, added, “The Olive Crowns have found universal acceptance amongst the creative community and this year too, we would be having a jury consisting of some of the finest and most respected names in the creative fraternity. Keeping in mind that these awards are treated almost as a cause, we do not charge any fee for the entries. We are glad we have a mature sponsor in the form of 9X Media.”

The entry forms can be downloaded from the IAA India Chapter website. The last date for submission of entries is 31 January 2013. The presentation ceremony will be held in the first half of March in Mumbai.