IBS was crowned the Agency of the Year at the Campaign India Digital Crest Awards (CIDCA) 2013. Besides a Platinum (Grand Prix) for its entries ‘Hyper Personalisation’ (and ‘Social Media Monetization’) for Tata Docomo, the agency won 2 Gold, 1 Silver and 2 Bronze awards across categories.
Maxus bagged the only other Platinum award of the evening for its entry ‘The Smallest Screen Turns into the Largest Store’ for Platinum Guild India.
(View the points tally by agency and complete list of winners below)
IBS won its two Gold awards for ‘Hyper Personalization - the world's first, CRM powered, personalized, communication on Social media’ in the Use of Social Media category and ‘Tata Docomo Social Media Monetization’ in the Long-term Strategy category.
Webchutney won two Gold awards for its entries ‘Harmonium Love Banner’ in the Display category for Mohan Music Palace and for ‘Peeloo’ in the Showcase category.
Digital Law & Kenneth won a Gold award in the Integrated category for its entry for Idea Cellular titled ‘Idea Honey Bunny’.
Everest Brand Solutions took home a Gold award for its work on ‘Saburbia.com’ for MultiScreen Media (SAB TV) in the Apps – Online category.
Interactive Avenues’ work for Mahindra Four Wheelers titled ‘Live Young, Live Free’ won a Gold in the Viral Marketing category. In the same category, ‘Rajnee vs Chuck Narris - The East-West Story!’ for Expedia.in entered by Isobar also won a Gold award.
Maxus earned its Gold award for Platinum Guild India’s ‘The smallest screen turns into the largest store’ in the Mobile – WAP site category.
The Mobile – SMS / IVR category had two Gold award winners. The campaign for HUL’s Wheel entered by Netcore Solutions as ‘HUL Active Wheel Rural Mobile Campaign’ and Omnicom Media Group as ‘Wheel - One Miss Call’ won both agencies a Gold award each.
Agencies earned 30 points for each Gold award, 20 for Silver, and 10 for a Bronze award. Platinum awards did not carry points.
Also read: Laadli Live Brief
View the complete list of winners below:
| Entrant | Gold (30) | Silver (20) | Bronze (10) | Total Points | Platinum |
| Blogworks | 1 | 20 | |||
| Contract | 1 | 10 | |||
| Digital Law and Kenneth | 1 | 1 | 2 | 70 | |
| Digivaasi | 1 | 20 | |||
| Draftfcb-Ulka | 1 | 10 | |||
| Everest | 1 | 1 | 1 | 60 | |
| Grey Digital | 2 | 2 | 60 | ||
| Hungama Digital Services | 1 | 2 | 40 | ||
| IBS | 2 | 1 | 2 | 100 | Tata Docomo |
| Interactive Avenues | 1 | 1 | 2 | 70 | |
| Isobar | 1 | 2 | 2 | 70 | |
| Jack in the Box | 2 | 40 | |||
| Maxus | 1 | 2 | 1 | 80 | Platinum Guild |
| MEC | 2 | 40 | |||
| Netcore | 1 | 30 | |||
| Omnicom Media Group | 1 | 1 | 50 | ||
| Viacom 18 | 2 | 40 | |||
| VML Qais | 1 | 10 | |||
| Webchutney | 2 | 1 | 70 | ||
| Total | 11 | 23 | 17 |
| SEARCH | |||
| Entrant | Title | Brand | Award |
| Maxus | The Advantage of Disadvantage | Fiat India | Silver |
| Isobar | BMW X1 | BMW | Silver |
| Interactive Avenues | BookMyShow Houseful! | BookMyShow.com | Bronze |
| Isobar | THE ULTIMAT3 | BMW | Shortlist |
| iProspect c2 | Axis Remit Online | Axis Bank | Shortlist |
| iProspect c2 | Chevrolet SAIL U-VA | Chevrolet | Shortlist |
| DISPLAY | |||
| Entrant | Title | Brand | Award |
| Webchutney | Harmonium Love Banner | Mohan Music Palace | Gold |
| Hungama Digital Services | Mahindra Quanto Football Banner | Mahindra Four Wheelers | Silver |
| Maxus | Royal Stag IPL Indiatimes | Shortlist | Bronze |
| Grey Digital | Note to Self: Drive a Volkswagen | Volkswagen | Shortlist |
| ibs | Hyper Personalization - the world’s first, CRM powered, personalized, Display Campaign | Tata Docomo | Shortlist |
| Mindshare | Seduction in a bottle | Pepsico India | Shortlist |
| Maxus | Curious case of a missing message | Future Group | Shortlist |
| LOYALTY CAMPAIGN | |||
| Entrant | Title | Brand | Award |
| ibs | Club BFL - World's first Social Loyalty Campaign | Bajaj Finserv Lending | Bronze |
| FoxyMoron Media Solutions Pvt. Ltd | Castrol Power1 - The Grand Indian Roadtrip | Castrol India | Shortlist |
| COMMUNITY WEBSITE / BLOG | |||
| Entrant | Title | Brand | Award |
| Viacom18 Media Pvt. Ltd. | MTV India Blogs | M TV | Silver |
| Digital Law & Kenneth | The Future Genius | Parle G | Bronze |
| Grey Digital | Women hangout to Jiyo Befikar! | Bajaj Allianz | Shortlist |
| WEBSITE - CORPORATE / BRAND | |||
| Entrant | Title | Brand | Award |
| Grey Digital | Making of Volkswagen | Volkswagen | Silver |
| Draft FCB Ulka | VistaD90 Scrolling Website | Tata Motors | Bronze |
| VML Qais | Mahindra Spark The Rise 2 | Mahindra & Mahindra | Bronze |
| Interactive Avenues | Pantero - Panther Ki Soch, Panther Ki Chaal | Mahindra Two Wheelers | Shortlist |
| Hungama Digital Services | Mahindra XUV Theme and Product Website | Mahindra Four Wheelers | Shortlist |
| Viacom18 Media Pvt. Ltd. | MTV India Website | M TV | Shortlist |
| Kotak Life Insurance | The Customer Centric Website - insurance.kotak.com | Kotak Life Insurance | Shortlist |
| Interactive Avenues | Less than 20 seconds | BedBathMore | Shortlist |
| MOBILE - SMS / IVR | |||
| Entrant | Title | Brand | Award |
| Netcore Solutions Pvt. Ltd. | HUL Active Wheel Rural Mobile Campaign | HUL | Gold |
| Omnicom Media Group | Wheel - One Miss Call | HUL | Gold |
| Omnicom Media Group | Red Label- Good life club | HUL | Shortlist |
| MOBILE - DISPLAY | |||
| Entrant | Title | Brand | Award |
| Maxus India | Perfetti scripted a murder mystery on Mobile | Perfetti Van Melle | Shortlist |
| Mindshare | Audio on Default | Idea Cellular | Shortlist |
| ibs | Hyper Personalisation - The world's first CRM powered personalised mobile banner | Tata Docomo | Shortlist |
| MOBILE - WAP SITE | |||
| Entrant | Title | Brand | Award |
| Maxus | The smallest screen turns into the largest store | Platinum Guild India | Gold |
| Interactive Avenues | Rexton - The CEO's Site | Mahindra & Mahindra | Bronze |
| Digital Law & Kenneth | Idea Rocks India | Idea Cellular | Shortlist |
| Maxus India | My London Heroes mobile destination achieves over one million engagements | Hero MotoCorp | Shortlist |
| VIRAL MARKETING | |||
| Entrant | Title | Brand | Award |
| Interactive Avenues | Live Young, Live Free | Mahindra Four Wheelers | Gold |
| Isobar | Rajnee vs Chuck Narris -- The east-west story! | Expedia.in | Gold |
| Contract India Pvt. Limited | #Tweetstore | Shopper's Stop | Shortlist |
| Viacom18 Media Pvt. Ltd. | Nano Drive With MTV | M TV | Shortlist |
| MEDIA INNOVATION | |||
| Entrant | Title | Brand | Award |
| ibs | Hyper Personalization - the world’s first, CRM powered, personalized, communication platform | Tata Docomo | Silver |
| MEC | Dil Vs Bill | Citibank | Silver |
| Grey Digital | Finance Minister turns Copywriter | Bajaj Allianz | Bronze |
| Webchutney | Walk the Line | Bacardi | Shortlist |
| Mindshare | Seduction in a Slice bottle | Pepsico India | Shortlist |
| Maxus India | Antakshari Evolves From Idiot Box to Mobile! | Nokia India | Shortlist |
| USE OF SOCIAL MEDIA | |||
| Entrant | Title | Brand | Award |
| ibs | Hyper Personalization - the world's first, CRM powered, personalized, communication on Social media | Tata Docomo | Gold |
| Digivaasi | Pepsi Tweet20 | Pepsico India | Silver |
| Isobar | Reebok Real Flex | Shortlist | Bronze |
| Isobar | THE ULTIMATE3 SOCIAL MEDIA | BMW | Bronze |
| Social Wavelength | Reliance Tweet-A-Tab | Reliance Communications | Shortlist |
| FoxyMoron Media Solutions Pvt. Ltd | WTF - Women Take Forever | L'oreal India | Shortlist |
| Grey Digital | YouTube Test Drive Starring the Jetta TSI | Volkswagen | Shortlist |
| Maxus India | Carnival with 9.2 mn social voyeurs | Perfetti Van Melle India | Shortlist |
| APPS - MOBILE | |||
| Entrant | Title | Brand | Award |
| Everest Brand Solutions | SABurbia.com | Multiscreen Media | Bronze |
| Hungama Digital Services | Mahindra Xylo VCT app | Mahindra Four Wheelers | Bronze |
| Contract India Pvt. Limited | GiftBot | Shopper's Stop | Bronze |
| Indigo Consulting | ICICI Bank Culinary Treats App | ICICI Bank | Shortlist |
| Contract India Pvt. Limited | Shoppers Stop Secrets | Shopper's Stop | Shortlist |
| BBDO Proximity | Eyewatch | P&G | Shortlist |
| APPS - ONLINE | |||
| Entrant | Title | Brand | Award |
| Everest Brand Solutions | Saburbia.com | Multiscreen Media | Gold |
| Viacom 18 Media Pvt Ltd | MTV Roadies X Predictions | M TV | Silver |
| Grey Digital | Pirates on a treasure hunt | Star India | Bronze |
| Rajiv Dingra | Maa Jaisa Koi Nahi | Mother Dairy | Shortlist |
| Pinstorm Technologies Pvt. Ltd. | Silk renovation - Silk like never before (app) | Mondelez International | Shortlist |
| GAMING | |||
| Entrant | Title | Brand | Award |
| Everest Brand Solutions | Saburbia.com | Multiscreen Media | Silver |
| Webchutney | Qster | Viewster | Silver |
| Pinstorm Technologies Pvt. Ltd. | Dairy Milk Shubh Aarambh League | Mondelez International | Shortlist |
| Jack in the Box Worldwide | Survive 21 Dec | ekstop.com | Shortlist |
| Maxus India | Gum Maaro Gum | Perfetti Van Melle | Shortlist |
| ONLINE VIDEO | |||
| Entrant | Title | Brand | Award |
| Grey Digital | YouTube Testdrive Starring the Jetta TSI | Volkswagen | Silver |
| Isobar | Rajnee vs Chuck Narris -- The east-west story! | Expedia | Silver |
| Contract India Pvt. Limited | #TalkDontJustType | Firstpost.com | Shortlist |
| Contract India Pvt. Limited | Rock The Sabha | moneycontrol.com | Shortlist |
| DIGITAL CRAFT - DESIGN & NAVIGATION | |||
| Entrant | Title | Brand | Award |
| Maxus | LOVE GOES MOBILE! | Platinum Guild India | Silver |
| Hungama Digital Services | Mahindra Quanto Website | Mahindra Four Wheelers | Bronze |
| Viacom 18 Media Pvt Ltd | MTV Cyclowars | M TV | Shortlist |
| Digitas | ProgressTogether | Axis Bank | Shortlist |
| DIGITAL CRAFT - WRITING | |||
| No winners | |||
| ONLINE MARKETING | |||
| Entrant | Title | Brand | Award |
| MEC | OMG! Sale | CitiBank | Silver |
| Jack in the Box Worldwide | Pepsi Music Abhi | Pepsico India | Silver |
| Omnicom Media Group | Kissanpur | HUL | Silver |
| ibs | Thank You Mom – The mother of all online campaigns | P&G | Bronze |
| Digital Law & Kenneth | Idea Honey Bunny | Idea Cellular | Bronze |
| FoxyMoron Media Solutions Pvt. Ltd. | Garnier PureActive Bust Blackheads | L'Oreal India | Shortlist |
| Viacom18 Media Pvt. Ltd. | Nano Drive With MTV | M TV | Shortlist |
| INTEGRATED | |||
| Entrant | Title | Brand | Award |
| Digital Law & Kenneth | Idea Honey Bunny | Idea Cellular | Gold |
| Blogworks | Mahindra Spark the Rise | Mahindra & Mahindra | Silver |
| Jack in the Box Worldwide | Pepsi Oh Yes Abhi Launch | Pepsico India | Silver |
| Interactive Avenues | Spark the RIse | Mahindra & Mahindra | Silver |
| ibs | Kotak Save with Subbu | Kotak Mahindra Bank | Shortlist |
| Contract India Pvt. Limited | Rock The Sabha | moneycontrol.com | Shortlist |
| Isobar | Reebok Real Flex | Reebok India | Shortlist |
| FoxyMoron Media Solutions Pvt. Ltd | L'Oreal Paris Casting Crème Gloss - Say Yes To Colour | L'Oreal Paris India | Shortlist |
| Hungama Digital Services | Mahindra XUV500 Memorable Stories Short Film Festival - film | Mahindra Four Wheelers | Shortlist |
| LONG-TERM STRATEGY | |||
| Entrant | Title | Brand | Award |
| ibs | Tata Docomo Social Media Monetization | Tata Docomo | Gold |
| Grey Digital | Volkswagen Long Term Strategy | Volkswagen | Shortlist |
| Digital Law & Kenneth | Idea Cellular Year long activities | Idea Cellular | Shortlist |
| DIGITAL OOH | |||
| Entrant | Title | Brand | Award |
| Digital Law & Kenneth | Godrej Interio AR | Godrej Interio | Silver |
| SHOWCASE | |||
| Entrant | Title | Brand | Award |
| Webchutney | Peeloo | Webchutney | Gold |
| Jack in the Box Worldwide | Survive Dec 21 | Ekstop | Shortlist |
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