CIDCA 2014: ibs, Maxus win Agency of the Year, HUL is Client of the Year

ibs and Maxus bagged the 'Agency of the Year' award at the Campaign India Digital Crest Awards that took place at Bluefrog, Mumbai on 21 May.

ibs bagged a Platinum, six Gold, three Silver and a Bronze, while Maxus bagged four Gold awards and seven Silver and Bronze awards each. 

ibs' Platinum win came for entry titled ‘The world’s first Twitter Banking’ in the Media Innovation category. The agency bagged Golds for work done for Kotak Mahindra Bank in the 'Viral Marketing Campaign' category, 'Use of Social Media in a Campaign' category, 'Online Marketing' category and 'Digital Strategy' category. Other Gold wins came for Old Spice in the ‘Integrated’ category and P&G Shiksha in the category titled 'Social Cause supported by a corporate/brand'. 

Maxus' Gold wins came for ‘Hero Mileage – thoda aur’ in the 'Display' category,  ‘Taking Ramlila Maidan to 1.5 million users' in the 'SMS/IVR' category,  Tanishq My Expression in 'Use of Social Media in a Campaign' and for Tata Tea Gold in 'Social Cause supported by a corporate/brand'.

Grey Digital bagged three Golds, two Silvers and two Bronze. The Gold wins came for entry titled 'India plays BQC' in Media Innovation, Mobile Apps, and Advergaming categories.

Digital Law & Kenneth won two Gold, two Silver and a Bronze. The Gold wins came for ‘Half Stories – Doing it right’ in the ‘Online Video’ category and in the ‘Integrated’ category. 

Madison Media Pinnacle bagged two Golds. Its entry for Halls 'Mobile Breathemills' in the ‘Mobile Display’ category bagged one, while the other win came in the category 'Social Cause supported by a corporate/brand'.

Interactive Avenues also bagged a Gold apart from five Silver and three Bronze awards on the night. The Gold win came in the ‘Search’ category, for the agency's entry titled ‘Housefull’.

Blink Digital also bagged a Gold for KFC’s 'WOW@25' the ‘Mobile Apps’ category.

Winners by category:

Full table of winners by agency.