WATCH the video and an interview with Terry Savage, festival chairman
Day 1 of Spikes Asia 2011 began with picking up the delegate tags and bags at the registration desk, and then heading for the sessions - Coca-Cola's on "Is tomorrow's agency the consumer?" was the first.
The day ended with a networking party sponsored by TBWA APAC.
We also caught up with Terry Savage, festival chairman, Cannes Lions (who are co-organisers of Spikes Asia along with Haymarket Media) and asked him a couple of questions on what's new this year.
WATCH the video
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.
The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
