Campaign India Team
Feb 15, 2013

Video: IMC: Nitin Paranjpe on how HUL embraced modern trade

Learning on overcoming initial resistance to change with the future in focus

Delivering the keynote address at the seventh Indian Magazine Congress, the HUL CEO revealed how the company dealt with the advent of modern trade in India.

Read the full text here: To embrace change, develop a point of view on the future: Nitin Paranjpe, CEO, HUL, at Indian Magazine Congress

 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Virtual influencers: The future of brand storytellin...

SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.

1 day ago

Ad industry hiring heats up: 9% growth steady amid ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.

1 day ago

Duroflex redefines love and comfort for modern couples

This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.

2 days ago

India's OTC market: Combining tradition and tech ...

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.