Campaign India Team
May 30, 2023

24 hours with... Prachi Bali

Prachi Bali, EVP and business head, Saatchi & Saatchi Propagate, takes us through what a day in her life looks like

24 hours with... Prachi Bali

Ever wondered what an ideal day in the life of someone from advertising/marketing/media is? We're here to spill the beans on it.

 

Every Tuesday, we'll have a person from the advertising/marketing/media industry profiled in this section.  

 
Name: Prachi Bali
Job: EVP and business head, Saatchi & Saatchi Propagate
Professional mantra: Stay curious and be prepared.
Personal mantra: Have no regrets!
 
6:30am: Scrambling out of bed, hoping logic wins over sleep. Doom scrolling while gathering a hold of my senses each morning. 
 
7am: Down for a walk or core exercises in the morning. Want to get it out of the way to avoid feeling guilty or sluggish for the rest of the day! Also the time I take to think through the plans for the day.
 
9am: Leave for work. Office is a 15 minute walk from home, so I walk through the crowded streets while having some music on to match my vibes for the day. 
 
9:30am to 12:30pm: Meetings, calls, catch-ups, all while guzzling down a huge mug of black coffee. Always trying to speed through the first half, so that the day doesn’t get ahead of me. 
 
12:30-1pm or 1-1:30pm: As a rule, lunch has always been on time. It is a habit we have in the family since forever. So depending on the meeting before, food is always the priority at this hour. Have a mini squad of people who always give each other company for lunch. So we catch up and I never want to be on the phone during this time so as a rule we don’t talk shop. 
 
1:30-8pm: Second half is usually the more hectic one. Trying to solve for as much as I can for that day to avoid spill over into the next. Usually a lot of reviewing of work, feedback on campaigns, brainstorming is parked for the second half. 
 
8:30pm: Walk back home from work while simultaneously shooting out some messages to the team about priorities for the next day. 
 
9-10pm: Playing with my dog Bruno, having dinner and catching up with the family is the focus of the hour. 
 
10:15pm: Going through my list of meetings or important events for the next day, being mentally prepared for the intensity of the next day.
 
10:30pm: Getting into bed and indulging in either a book or a show is usually the plan. Video calling my fiancé before calling it a night. 
 
11:30pm: Time for bed! 
 

 

Source:
Campaign India

Related Articles

Just Published

17 hours ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

19 hours ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

20 hours ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

21 hours ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.