Campaign India Team
Jun 17, 2020

'31% consumers move to a competitor when they disagree with a brand's purpose or values': Zeno report

The agency's research consisted of 8,000 consumers from eight different countries including India

87 per cent of the Indians believe that companies should only earn a profit if they have a positive impact on the world.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

13 hours ago

Bisleri International partners with Tata Women’s ...

As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.

13 hours ago

Ethnix by Raymond and Shaadi.com partner with MOMS ...

A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.

19 hours ago

India’s quick commerce surge exposes a discipline ...

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

19 hours ago

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.