India has 39 shortlists across Print, Radio, Digital, Design, Media and the Direct & Sales category at Spikes Asia. The categories that are left to be judged for this year's Spikes Asia include Integrated and Craft, the shortlists of these two categories will be out tomorrow morning.
India has eight shortlists in the Print category.
These include Leo Burnett for their campaign for Tide Detergent (Coffee, Egg, Ink and Ketchup); JWT for their campaign for Fujifilm (Funeral, Airport). O&M’s campaign for The Economist (Baby, Whale, Vulture, Bag); Mudra Group’s campaign for Federal BANK (60 EMI); Taproot India’s campaign for Transasia Papers (Kathakali Dancer, Spiritual Guru and Royal Rajput); McCann Worldgroup’s campaign for the Vanarai Foundation (Water waste); Mudra Group’s Bangalore Traffic (Puppy love, Just Married, Waiting Friend); JWT Mumbai’s campaign for Ehsaas Foundation (Brick Walls, Dhobi Ghat).
In the Radio category, there are three shortlists.
Orchard has a shortlist for PHL Pharma for their campaign Mandatory Voice Over. Leo Burnett has a shortlist for their campaign Pleasure of mixing for Bajaj Electricals. JWT Mumbai has a shortlist for their campaign Three Installments for Levi’s India.
In the digital category, India has a promising start with five shortlists.
Hungama has been shortlisted for their campaign for Samsung Marine –Koi Pond. Interface Business Solutions has been shortlisted for Tata Docomo’s Diet SMS OTP campaign. Mindshare Mumbai has been shortlisted for their campaign for STAR India (Television’s Moment of Truth on Social Media) for Sach ka saamna. Grey Worldwide has been shortlisted for Desktop Orthopaedist for their client’s Wockhardt Hospitals. Creativeland Asia has been shortlisted for their work on Parle Agro with ‘When customers become inventory trackers’ for Hippo Baked Munchies.
In the Media Shortlists, India has 14 entries.
Mediacom has three shortlists.That includes a shortlist each for Gillette Mach 3 (Women against Lazy Stubble); P&G’s campaign ‘India comes of age’ for anti-ageing cream and the third for P&G’s Shave India Movement. BBDO India has four shortlists in Media; two for Aviva Life Insurance for Great Wall of Education for their Street to School program, another for Pattalam Cricket for Pepsico India’s 7UP Lemon and the third for P&G’s Women Against Lazy Stubble. McCann Worldgroup has a shortlist for Onida Washing Machine for Clothesline.Creativeland Asia has two shortlists in Media; one is for Mango Surprise for Parle Agro’s Frooti and another for Parle Agro’s ‘When Consumers become Inventory Trackers’ for Hippo Baked Munchies. Bates141 has a shortlist for Indian Panga League for Virgin Mobile. O&M Bangalore has a shortlist in Media for ITC –Foods’ Loud and Clear.Grey Worldwide has a shortlist for Ojus Medical Institute for AIDS Mask.Taproot India has a shortlist for Bennett & Coleman’s campaign for the India-Pakistan Peace Project.
In the Direct & Sales Promotion category, India has six shortlists.
Bates141 has a shortlist for Net Advertiser’s Stolen Signature. BBDO India has three shortlists for P&G’s Women against Lazy Stubble campaign.Taproot India has a shortlist for Bennett & Coleman’s campaign for the India-Pakistan Peace Project.JWT Mumbai has a shortlist for Glaxosmithkline’s ‘The Horlicks Pro-Height Room.’
In Design, India has three shortlists.
Taproot India has a shortlist for Transasia Paper’s Colours of India. JWT Mumbai has two shortlists; one for Atul Sharma’s Fold-Out Yoga Cards and another for Glaxosmithkline’s ‘The Horlicks Pro-Height Room.