Campaign India Team
Mar 23, 2020

400 per cent growth in flight tracking apps since outbreak of Coronavirus in India: Report

The report from InMobi also stated that mobile browsing saw a 37 per cent increase.

400 per cent growth in flight tracking apps since outbreak of Coronavirus in India: Report
According to a report from InMobi, there was a 400 per cent growth in usage of flight tracking apps between the first week of January and 11 March.
 
The report studied the effects of Covid-19 on the lives of consumers in Bengaluru, Mumbai and New Delhi.
 
As expected, footfalls in malls, restaurants and amusement parks reduced even before the lockdown was enforced. 
 
According to the report, flight tracking and booking apps were most used as panic lead to continuous monitoring of flight operations by citizens. 
 
Other apps which saw a spike in usage include image and video editing (60 per cent increase), gaming (110 per cent increase), books and comics (200 per cent). Mobile browsing saw a 37 per cent increase.
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

4 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

5 hours ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

6 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.