The One Club for Creativity has announced that the Creative Week 2020 will move to an online format this year due to the spread of Covid-19 in the United States.
The events were scheduled to take place in a number of New York venues from May 11-15. The nonprofit organisation will replace the in-person One Show ceremonies with streaming events to announce Pencil and Cube winners to the global creative community.
The changes to Creative Week will apply only to the 2020 edition, with all events and awards show ceremonies returning in 2021.
Kevin Swanopeol, CEO, The One Club, said, “With so much uncertainty at the moment, the prudent step is for us to extend our stance of not putting people at risk. We switched from in-person to online judging last week, and this change with Creative Week is driven by the same abundance of caution for the well-being of the creative community.”
He added, “The mission of The One Club is to support the global creative community. Investing in premium streaming content offers an exciting opportunity for us to reimagine what Creative Week can be, connect with the agency and brand worlds at large and celebrate the year’s best work on a global scale.”
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