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Natesh Mani of Sify says that many of the advertisers are great speakers but bad listeners. Mariam Mathew of Malayalam Manorama calls social media as the dream baby of marketers.
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EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
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Greenfield accuses Unilever of silencing the company’s activism.
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