Campaign India Team
Sep 22, 2021

Motivator bags media duties for Spexmojo

No multi-agency pitch involved

Motivator bags media duties for Spexmojo
Online eyewear brand Spexmojo, has appointed Motivator India as its media partner.
 
The agency will handle the brand’s traditional and digital media duties, including media strategy and planning, media investment, activation, and content. 
 
The account win did not involve a multi-agency pitch. It will be managed by the agency’s Bengaluru office.
 
Shobit Gupta, promoter director, Spexmojo Technologies, said, “The idea that Spexmojo is implementing will revolutionise the optical industry in many ways, from sourcing quality products to dispensing the choice of the consumers in a no-compromise purchase journey. Working with a well-known professional agency like Motivator, will bring about world class creativity and effectiveness in communication of this new idea.”
 
Mausumi Kar, managing director, Motivator, said, “We are delighted to onboard SpexMojo into our portfolio. At Motivator, we are continuously honing our expertise to cater to the needs of emerging brands. There is a mutual alignment of ambitions as SpexMojo drives towards becoming India’s largest eyewear discovery platform. We look forward to help fuel their growth journey”
 
Eeshita Ghosh, general manager, Motivator, added, “We are talking about a disruptive model and offering that is going to revolutionise the eye care category. We share the Spexmojo team’s passion and are absolutely thrilled to work closely with the brand right from the onset.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

1 day ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

1 day ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

1 day ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.