A strategy that’s a no brainer

The Economist’s India marketing strategy has run for a year. How has it done, is the question Campaign India wanted an answer to. Read on and discover.To those familiar with the iconic advertising for The Economist, the made-for-India campaign which broke in India almost exactly a year ago was surprising, to say the least.It still had the critical elements of the ‘grid’; the entire campaign sported the colours that The Economist ‘owned.’