DDB Mudra (54), Cheil WW (21), Dentsu Webchutney (eight) and McCann Worldgroup (six) in the running
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OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch its Eshtory platform.
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Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.
There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.
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With hard-hitting films and verification channels, its campaign educates investors to fight fraud in a scam-heavy world.
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