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The panel comprising Archana Aggarwal, vice president, brand, Airtel; Atique Kazi, president, data, performance and digital products, GroupM India; Mike Fein, vice president, strategy marketing and Rahul Singh, director, business development, The Trade Desk spoke about the open internet and what it could mean for advertisers
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
The era of the accountable, standardised ecosystem is beginning.
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.