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Mindshare dominates with a total of 20 wins, Ogilvy bags six. Other Gold winners include Famous Innovations (four), Leo Burnett (two), Wavemaker (two), Carat, Centrick Marketing Solutions, GroupM India, Havas Media Group India, Interactive Avenues, Kinectic, MullenLowe Sri Lanka, P&G, Quantum Consumer Solutions India, and Shobiz Havas
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HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.
Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.