Ajay's blog: Mere 30-seconders are passé

We have five days behind us in this seven-day festival. We are clearly in the second half of this mega industry platform. And now the next/big awards will only be announced on Saturday evening, when the sun begins to set on the 57th international advertising festival at Cannes.It’s yet not time to bid adieu, but it definitely is that time by when the questions start to be heard in every corner of the Indian contingent….How did India perform?