Allergan appoints Carat to handle its media duties

Allergan, a multi-specialty healthcare company consisting of brands like Botox and Juvederm, has appointed Carat Media Services as its media AOR in India. The business will be handled out of the agency’s Bengaluru office.

Currently Allergan's communication is targeted at women, SEC A, middle aged 35 years and above, through a combination of dailies, magazines and digital strategy.

On the appointment, Raghu Kumar, managing director, Allergan India, said, “Given the category at its infancy currently and the huge growth potential in future, we wanted a strong and dedicated media agency who can partner us in our growth plans with respect to the consumer and media understanding, and we found Carat as a perfect fit.”

Joydeep Raha, senior vice president, South, Carat,  said, “Our thorough understanding of the consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions in the context of beauty and fashion. We look forward to partnering with Allergan in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for their unique brands.”