Campaign India Team
Mar 02, 2021

Amazon Prime Video issues apology for 'objectionable scenes' in Tandav

Move follows protests against series' content, drawing FIRs against makers, cast, in MP and Maharashtra in January 2021

Amazon Prime Video issues apology for 'objectionable scenes' in Tandav
Amazon Prime Video has issued a company statement with regards to its web series 'Tandav'.
 
This follows protests against the content of the series which drew FIRs against its makers and cast in Madhya Pradesh and Maharashtra in January 2021. The controversy stemmed from a scene in the show, which, according to members of the BJP believed hurt Hindu sentiments. 
 
Amazon Prime Video had reacted to the same by deleting the said scene. 
 
It has now issued a company statement through which it says that it deeply regrets the fact that viewers found certain scenes objectionable in the fictional series. 
 
The statement added, "This was never our intention, and the scenes that were objected to were removed or edited when they were brought to our attention. We respect our viewers’ diverse beliefs and apologise unconditionally to anyone who felt hurt by these scenes. Our teams follow company content evaluation processes, which we acknowledge need to be constantly updated to better serve our audiences. We will continue to develop entertaining content with partners, while complying with the laws of India and respecting the diversity of culture and beliefs of our audiences."
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

15 hours ago

Xley by MAD Group aims to transform brand-creator ...

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

18 hours ago

Creating loyal customers through regional marketing ...

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.

18 hours ago

Beyond clicks: Why print ads are thriving in the ...

SOUNDING BOARD: Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine the reasons behind this shift and its future.

2 days ago

Odonil's nostalgia-driven campaign has a fresh take ...

SocioClout revives Dabur’s Odonil campaign with Jasmin Bhasin, blending nostalgic charm and a fresh twist for the new year.