Campaign India Team
Jul 10, 2019

Amit Misra promoted to CEO, MSL South Asia

He was previously the CEO of the Indian operations of the agency

Amit Misra promoted to CEO, MSL South Asia
Amit Misra has been promoted to CEO, MSL, South Asia, to lead the brand across SAARC regions, with primary focus on Sri Lanka and Bangladesh. A company statement says that the move comes with the goal of driving greater synergy across the region and group companies. 
 
He was previously CEO, MSL, India. He will continue to report to Saurabh Varma, CEO, Publicis Communications, South Asia.
 
Misra who joined MSL in 2013 as EVP and director, public affairs, took over India operations as CEO in 2014. 
 
Saurabh Varma, CEO, Publicis Communications, South Asia, said, “South Asia holds incredible opportunities for us and I cannot think of a better leader than Amit to drive synergies for us in this region. Amit has played a tremendous role in building MSL in India. He is a natural leader and has helped grow MSL to newer heights year on year.”
 
Misra said, “It is a genuinely exciting time in the region, with the communication landscape evolving at such a rapid pace. The digital explosion in these markets is facilitating innovative and refreshing work, in an always on ecosystem. I am looking forward to working with our exceptional talent pool and extending our leadership in these vibrant markets.”
 
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Campaign roundup: Week of 31 March

The latest ad films and campaigns from brands like Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.

14 hours ago

Wavemaker, Mondelez emerge top winners at EMVIE ...

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

16 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

16 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.