Amrutanjan undergoes a makeover

Most brands are revamping their image and communication to target youth. Amrutanjan is the latest to join this bandwagon with its latest campaign 'Be Ready'. The campaign has been created by Mudra South.Bobby Pawar, chief creative officer, Mudra says, "We are re-launching the brand to add more weight to it and to make it more relevant. We needed to re-energise the brand without changing its core proposition."