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Now we have Chelsea and England captain John Terry.Both great sportsmen – but of less interest to us here than the fact that both were much sought-after brand ambassadors.And their scandals are such that it looks like brands will desert them even if they manage to get back into the groove as far as their sporting performances are concerned.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
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