
ASCI appoints Infectious
The agency will provide ATL, BTL and digital creative services

Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
'Not every brand or company needs to build AI': ...
Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
Strategic advertising trumps conventional ads ...
Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.
Moves and wins roundup: Week of 17 March
Our weekly roundup of the latest appointments and account wins news from Salt Brand Solutions, Montreux Festival 2025, Trailytics, and many more.
Snap AR ads are not interruptions; they have become ...
The global director of Arcadia AR Creative Studio says AR is a powerful engagement tool, with four out of five brands on Snap seeing significant results.