Campaign India Team
Oct 28, 2013

Ashish Khazanchi, Ajay Verma launch creative agency 'Enormous'

Former Publicis NCD Khazanchi and former Draftfcb-Ulka hand Verma will be managing partners, alongside Concept's Vivek Suchanti

Ashish Khazanchi, Ajay Verma launch creative agency 'Enormous'

Ashish Khazanchi, ex-vice chairman and NCD, Publicis Ambience, and Ajay Verma, former chief growth officer at Draftfcb-Ulka, have joined hands to set up creative agency ‘Enormous’. Joining them, also a third managing partner at the Mumbai-based agency, is Vivek Suchanti, MD, Concept Communications.

The agency began operations on 1 October and has a core team of ten people.

Khazanchi quit Publicis Ambience in July this year after a stint of over five years.

On Enormous, Khazanchi explained that the grammar of speaking to the consumer has changed; brands need newer ways of not just communicating but forming talk-worthy connections, he said, noting that the agency would help brands achieve that.

Enormous will also create its own IPs in the area of brand assets and consumer interface, informed Khazanchi. Without divulging names, he said that the agency is currently working with clients from the media, FMCG, retail and real estate sectors.

For Suchanti, this represents the fourth investment in a start-up creative agency, following Eleven Brandworks, Scarecrow Communications and ITSA.

Source:
Campaign India

Related Articles

Just Published

1 day ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

1 day ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

1 day ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

1 day ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.