Asian Paints goes out-of-the-box; partners with Amazon Ads

Asian Paints has announced its partnership with Amazon Ads. 

 

Through this association, they have rolled out on-box advertising for the Indian market. 

 

The aim is to reimagine parcel packaging and enhance the post-delivery customer experience through this on-box advertising campaign. 

 

Furthermore, it will transform Amazon’s delivery boxes into branded packaging with an experiential component to engage customers. 

 

The packaging will feature the branding of Asian Paints’ exterior paint, Ultima Protek featuring its brand ambassador actor Ranbir Kapoor. 

 

The campaign is rolled out in Delhi, Lucknow, and Kolkata. Consumers placing orders at Amazon will receive these boxes in the designated cities.

 

Amit Syngle, managing director and CEO, Asian Paints, said, "I am pleased to announce our pioneering marketing campaign, in partnership with Amazon for our flagship product – Asian Paints Ultima Protek. As an engaging and gratifying experience for consumers, we’ve created innovative boxes that are doorways to winning big for their homes. We’re thrilled for our customers as this not only offers them something uniquely appealing, but also solidifies our relationship with them in an innovative way.”