Advertising Media PR Marketing Digital The Work
Campaign India Team
Jun 05, 2024

Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure

By simply trying on shoes from the brand's new 9 to 9 collection at Bata’s outlets, potential buyers have a chance win a trip to various destinations.

Bata has partnered with EaseMyTrip.com for this campaign, which ends on June 20.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

AB InBev India moves beyond sponsorships—Betting big on owned festivals

2 AB InBev India moves beyond sponsorships—Betting big on owned festivals

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Cadbury 5 Star gives the AI revolution a humorous pushback

4 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

5 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

6 Moves and wins roundup: Week of 24 March

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

7 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

8 Paddy’s new bet: Another indie shop in a crowded market

Asian Paints brushes up its legacy with a warranty pitch

9 Asian Paints brushes up its legacy with a warranty pitch

CCI raids raise questions on advertising ethics in India

10 CCI raids raise questions on advertising ethics in India

Related Articles

Analysing the sweetest revenge: Travel
Advertising
Jan 30, 2023
Eularie Saldanha

Analysing the sweetest revenge: Travel

Havas Media Network’s Nishant Shekhar shines on Campaign APAC's 40 Under 40 list
Awards
Sep 20, 2024
Campaign India Team

Havas Media Network’s Nishant Shekhar shines on ...

Saudi’s spectacular campaign woos Indian travellers with culture, history, and hospitality
Advertising
Sep 05, 2024
Campaign India Team

Saudi’s spectacular campaign woos Indian travellers ...

Bata shows how to step into success with Kartik Aaryan's inspiring journey
Advertising
Oct 04, 2024
Campaign India Team

Bata shows how to step into success with Kartik ...

Just Published

DoubleVerify invests in FirstPartyCapital
Advertising
1 day ago
Campaign India Team

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

Pitches for matches: Brand campaigns uphold the IPL excitement
Advertising
1 day ago
Campaign India Team

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

Tariff tantrums: When trade wars hit ad budgets
In-Depth
1 day ago
Vinita Bhatia

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

Meta unveils AI-driven tools for omnichannel ads
Advertising
1 day ago
Campaign India Team

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.